Program 1: Fashion Marketing Foundations

Hey there! Let's start with something really important: why you need to think about marketing at all. I know, I know. You became a fashion designer because you love creating...

Alright, let's talk about something that might feel a bit uncomfortable at first: your designs aren't for everyone. And that's actually a really good thing. When I work with designers,...

Let's talk about what makes your brand... yours. You know how you can look at a handbag from across the room and know it's a Bottega Veneta? Or how you...

Okay, let's talk about goals. I know this might not be the most exciting topic, but stick with me. This is what separates designers who are just "posting on Instagram...

Let's talk money. I know this might bring up some anxiety, especially if you're just starting out or bootstrapping your business. But here's the good news: effective marketing doesn't have...

Alright, now that we've covered the foundations, let's talk about where you actually need to show up. There are a lot of marketing channels out there, and it can feel...

Let's talk about Instagram. For most fashion designers, this is going to be one of your primary platforms, and for good reason. Instagram is basically built for visual businesses like...

Now let's talk about TikTok. I know some of you might be thinking "TikTok is for teenagers doing dances" or "I'm too old for TikTok" or "my customers aren't on...

Let's talk about Pinterest. This is the platform that a lot of fashion designers either completely ignore or don't quite understand. But here's the thing: Pinterest is basically a search...

Okay, we've talked about Instagram, TikTok, and Pinterest. We've covered email and your website. Now let's talk about how all of this actually works together, because that's where the magic...